rippl

Sustainable shopping sounds good in theory. Actually doing it at the point of purchase is where it falls apart.

Designed rippl — a browser extension that surfaces better, more sustainable alternatives while you shop. Led full product design from research through high-fidelity, including competitive research and user discovery to understand what actually makes people switch (and what makes them ignore it entirely).

The design challenge: be useful without being preachy. Nobody wants an extension that lectures them. May 2023.